Reading Rainbow

Reading Rainbow was hosted by actor and executive producer LeVar Burton, who is also known for his roles in Roots and Star Trek: The Next Generation. It was originally co-created and produced by Lancit Media Entertainment from 1982 until 2000, and was produced by On-Screen Entertainment from 2000 through 2006.

A regular feature was a children's book narrated by a noted celebrity. Some of the celebrities who have read on the show include Philip Bosco (Barbara Bash's Desert Giant: The World of the Saguaro Cactus), Michael Ansara (Paul Goble's The Gift of the Sacred Dog, Sheila MacGill Callahan's And Still the Turtle Watched), Flavor Flav (Leyla Torres' Saturday Sancocho),Bill Cosby (Francine Jacobs' Sam the Sea Cow, Marc Brown's Arthur's Eyes), and Hulk Hogan (David Wiesner's June 29, 1999). Another segment of the show featured Burton in different places talking to different people about their work and other contributions, focusing on the theme of each episode. The final segment of each show, called Book Reviews, began with Burton's introductory phrase, "But you don't have to take my word for it," and features children giving capsule reviews of books they recommend. Burton ended every show with, "I'll see you next time."

The series' pilot, which aired as the show's eighth episode in 1983, featured the book Gila Monsters Meet You at the Airport by Marjorie Weinman Sharmat, and was narrated by Doug Parvin. It was created and produced in 1981. Burton was the host. Lancit Media produced the majority of the series' episodes until the past few years.

Its theme song was written by Steve Horelick, Dennis Neil Kleinman, and Janet Weir; Horelick also served as the series' music director and composer. The theme was sung by Tina Fabrique. The original opening, which depicted a cartoon butterfly transforming the surroundings of young children reading books into cartoon fantasylands, was used until 1999. Later episodes used a new opening with the same theme song performed by R&B legend Chaka Khan.

The daughter of producer Larry Lancit, Shaune Lancit, was often featured in the series, most notably as the child thanking the sponsors at the end of the show.